| Titel | Mountain |
| Agentur | TBWA\London |
| Kampagne | Mountain |
| Werbende | Sony Corporation of America |
| Marke | Sony PlayStation 2 |
| Posted | November 2003 |
| Produkt | Playstation 2 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | fun anyone? |
| Story | Sony PlayStation ad where people are perpetually climbing over each other creating a human mountain. |
| Philosophie | TBWA\London and Sony PlayStation changed gaming from a individual, serious experience, to one that involved everyone in a fun atmosphere. This came full circle with the end line, 'Fun Anyone?' and the award winning advertisement Mountain. |
| Problem | After PlayStation's initial product launch with TBWA\, it's success had created a very enviable problem, improve on its industry leading market share and meet extremely ambitious sales targets. The only problem was PlayStation's original breakthrough advertising that revolutionised the gaming world was being copied and its initial market advantage had slowly become a category convention. PlayStation needed disruption. |
| Ergebnis | As a result of this groundbreaking advertising Sony PlayStation exceeded it's sales targets and further distanced itself from its competitors. It enjoys 77% worldwide marketshare. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Europe, Großbritannien |
| Soundtrack | Get on Board Little Children |
| Produktionsfirma | Gorgeous Enterprises |
| Redaktionsbüro | Final Cut |
| Tonstudio | Wave Studios |
| Bild und Kamera | Wave Studios |
| Agency Producer | Kate Hitchings |
| Regisseur | Frank Budgen |
| Produktionsfirma | Zohar Cinema E Communicacao |
| Texter | Paula Marcantonio |
| Texter | Tony McTear |
| Art Director | Tony McTear |
| Cutter | Rick Russell |
| Bild und Kamera | Marcello Durst |
| Tonstudio | Warren Hamilton |
| Creative Director | Trevor Beatie |
| Art Director | Paula Marcantonio |
| Kundenbetreuer | Peter Bracegirdle |
| Produzent | Paul Rothwell |
| Spezialeffekte | The Mill London |
| Ton | Shirley Temple |
| Aufnahmestudio | Soundtree Music |
| Flash Design | The Mill London |
| Animation | Jordi Bares |
| Telecine | Adam Scott |
| Set Designer | Tule Peak |
| Spezialeffekte | Liz Browne |
| Spezialeffekte | Jeff Robins |
| Spezialeffekte | Rich Betts |
| Spezialeffekte | Jordi Bares |
| Spezialeffekte | Ben Smith |
| Spezialeffekte | Adam Scott |
| Spezialeffekte | Barnsley |
| Beleuchtungsleitung/ Beleuchtung | Marcello Durst |
| Beleuchtungsleitung/ Beleuchtung | Frank Budgen |
| Produktionsfirma | Soundtree Music |
| Musik | Peter Raeburn |
| Tonstudio | Peter Raeburn |
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