Kronenbourg 1664 - "The Big Swim"

Ogilvy UK

Ogilvy UK London, Großbritannien

10452

Titel	The Big Swim
Agentur	Ogilvy UK
Kampagne	Le Big Swim
Werbende	Heineken
Marke	Kronenbourg 1664
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 8
Geschäftsbereich	Bier, Cidre
Slogan	A Taste Suprême
Story	The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme.
Philosophie	Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.”
Problem	Invite Britain to believe in Kronenbourg 1664's Taste Suprême
Medientyp	Case Study
Länge	120 seconds
Soundtrack	Chariots of Fire
Produktionsfirma	Stink Films
Schauspieler	Eric Cantona
Etatdirektor	Harriet Harrison
Kundenbetreuer	Joey Grigg
Werbeleiter	Ifeoma Dozie
Art Director	Miguel Nunes
Etat-Planer	Tara Austin
Chief Creative Officer	Gerry Human
Medienagentur	Starcom MediaVest
Medienplaner	Clare Street
Regisseur	Ivan Zacharias
Post-Produktion	Universal Production Partners
Audio-Postproduktion	Sound Square