| Titel | DIY Shovel Promotion |
| Agentur | Ogilvy Germany |
| Kampagne | DIY Shovel Promotion |
| Werbende | Impact on Health |
| Marke | Impact on Health |
| Posted | Mai 2004 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Philosophie | Hence we chose an unusual media solution to activate a new group of donors: The 21.89 million home improvers who visit DIY stores. In German DIY stores such as "Raab Karcher" we placed specially manipulated shovels with two knobs instead of just one right beside the normal shovels. They made the AIDS problem in South Africa more easily accessible to people. At the same time the promotion was supported by print ads and internet banners. |
| Problem | The charity "Impact on Health" wanted to find a novel way of becoming more popular amongst a new target group of potential donors. Especially at Christmas time letterboxes, billboards and magazines are full of appeals for donations and people react with indifference to these standard executions. |
| Medientyp | POS Material Design |
| Account Executive | John Goetze |
| Account Executive | Franzis Heusel |
| Creative Director | Thomas Hofbeck |
| Creative Director | Stephan Vogel |
| Texter | Philipp Bottcher |
| Art Director | Philipp Bottcher |
| Art Director | Marco Weber |
| Art Buyer | Christina Hufgard |
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