| Titel | Esmail and Mohammad |
| Agentur | Volontaire AB |
| Kampagne | Reunite old friends |
| Werbende | Löfbergs Lila |
| Marke | Lofbergs |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 9 |
| Geschäftsbereich | Kaffee, Tee, Kakao |
| Story | In 2007, Esmail and Mohammad became instant Internet Celebrities. Their silent headbanging video was spread around the globe and became a viral success. Löfbergs reunited them six years later to re-create the exact same scene – a few pounds heavier, but wearing the same minimalistic swim trunks. |
| Philosophie | To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country. |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Philip Ahlqwist |
| Produktionsfirma | Folke film |
| Regisseur | Filip Nilsson |
| Post-Produktion | Swiss |
| Werbeleiter | Leif Sjöblom |
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