Tom Garcia
Creative Director at Leo Burnett Brussels, Bruxelles
Bruxelles, Belgien
TitelRecharge Yourself
Agentur
Kampagne Recharge Yourself
Werbende Samsung
Marke Samsung S6 / S6 Edge
Datum der ersten Ausstrahlung/Veröffentlichung 2015
Geschäftsbereich Handies & Pagers
Story Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again.
We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves. 
Medientyp Case Study
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