| Titel | Lenin |
| Agentur | MullenLowe UK |
| Kampagne | FT. Completely Effective - FT.com |
| Werbende | FT.com |
| Marke | FT.com |
| Datum der ersten Ausstrahlung/Veröffentlichung | 1999 / 1 |
| Geschäftsbereich | Online-Finanzdienste |
| Slogan | ft.completely mad about business. |
| Philosophie | You can't miss dotcom advertising - it's been the marketing phenomenon of the last year. Proven success, though, is conspicuously absent. This paper shows that advertising can build a dotcom brand and business. Its advertising is the first dotcom campaign to be nationally recognized. More importantly, FT.com's growth has been sixty times its previous non-advertised performance. It's first clear demonstration of advertising's effectiveness in the new economy. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Creative Director | Greg Delaney |
| Texter | Greg Delaney |
| Art Director | Brian Stewart |
| Agency Producer | Abbie McLean |
| Regisseur | Kim Tuller |
| Schauspieler | Vladimir Ilich Lenin |
| Regisseur | Geoff Atkinson |
| Filmproduzent/Produzent | Kim Tuller |
| Filmproduzent/Produzent | Geoff Atkinson |
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