Abbie McLean
Freelance Senior Producer at Leo Burnett Group UK
London, Großbritannien
TitelBall Pit
Agentur
Kampagne McCafé
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Gastätte & Schnellgaststätte
Slogan Great tasting coffee, simple
Philosophie Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Medientyp Fernsehen
Länge
Produktionsfirma
Post-Produktion
Audio-Postproduktion
Chief Creative Officer
Geschäftsführender Teilhaber
Kaufmännischer Geschäftsführer
Etatdirektor
Kundenbetreuer
Account Executive
Creative Director
Creative Director, Copywriter
Produzent
Head of Marketing
Senior Brand Manager
Brand Manager
Campaign Assistant
Art Director
Planner
Medienagentur
Kaufmännischer Geschäftsführer
Communication Planner
Regisseur
Audio-Postproduktion
Post-Produktion

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