|Agentur||Rethink Communications Inc.|
|Marke||Branch Out Neurological Foundation|
|Story||To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.|
|Creative Director||Aaron Starkman|
|Creative Director||Dré Labre|
|Creative Director||Ian Grais|
|Creative Director||Chris Staples|
|Art Director||Jake Bundock|
|Art Director||Joel Holtby|
|Produzent Digital||Todd Harrison|
|Creative Director||Dustin Anstey|
|Engineer Developer||Ryan Chalmers|
|Account Executive||Scott Lyons|
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