Aaron Starkman
Partner, Creative Director at Rethink Communications Inc., Toronto
North York, Kanada
TitelSix-Second Ambush Advisories
BriefSexualization in popular media contributes to violence against women. So the YWCA decided to warn young viewers about the content they’re about to watch. By hijacking YouTube’s advanced ad targeting to run unskippable six-second warnings in front of specific music videos (YouTube’s most popular content) that objectify women and men.
Agentur
Kampagne Six-Second Ambush Advisories
Werbende YWCA
Marke YWCA
PostedFebruar 2019
Geschäftsbereich Gemeinnützige Organisationen
Story The YWCA of Vancouver is a progressive, non-profit organization dedicated to achieving women’s equality. Their mission is to build better futures for children, youth and women. Through advocacy and integrated services they work to foster economic independence, wellness and equal opportunity.
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