Aaron Starkman
Partner, Creative Director at Rethink Communications Inc., Toronto
North York, Kanada
TitelThe Risk
Kampagne The Risk
Werbende Government of Ontario
Marke Government of Ontario
PostedJunI 2019
Geschäftsbereich Öffentliche Sicherheit & Gesundheit
Story The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17.

The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain.
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