Aaron Starkman
Partner, Creative Director at Rethink Communications Inc., Toronto
North York, Kanada
TitelIKEA Bedtime
Agentur
Kampagne IKEA Bedtime
Werbende IKEA
Marke IKEA
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Haushaltsgeräte, Möbel & Gartenbedarf
Story The world is in the midst of a sleep epidemic as people neglect bedtimes due to work, TV, and social media. So Ikea decided to remind people of the importance of sleep at exactly the time they needed reminding the most: when they were avoiding it. The brand targeted late night YouTube viewers with customised time-specific messages. The hyper-targeted YouTube ads caught viewers' attention messages that directly referenced the content and the exact time, calling them out for still being up and listing the hours that remained until Ikea opened its doors.
Medientyp Interaktiv
Länge
Post-Produktion
Produktionsfirma
Post-Produktion
Music and Sound Company
Medienagentur
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Texter
Strategist
Strategist
Produzent
Regisseur
Cutter
Assistenzredakteur
Direktor Fotografie
Executive Producer
Herstellungsleiter
Online Artist
Grade Artist
Produzent Ton
Audioingenieur
Account Executive
Account Executive
Account Executive
Geschäftsführer
Geschäftsführer
Planning Director
Group Manager - Buying
Group Manager - Planning
Planning Team

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