Titel | Pour Perfectly |
Brief | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of its glass bottle? People have been seeking the answer for years. Now finally they have it. The Heinz Pour Perfect Bottle is a limited edition bottle with a label that indicates the perfect pouring angle. At last, the famously slow-moving condiment can be enjoyed a little sooner. |
Agentur | Rethink Communications Inc. |
Kampagne | Pour Perfectly |
Werbende | Kraft Heinz |
Marke | Heinz Ketchup |
Posted | November 2019 |
Geschäftsbereich | Mayonnaise, Ketchup, Senf |
Story | The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one.We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner. |
Medientyp | Case Study |
Executive Creative Director | Chris Staples |
Executive Creative Director | Ian Grais |
Creative Director | Mike Dubrick |
Creative Director | Joel Holtby |
Creative Director | Aaron Starkman |
Creative Director | Christina Yu |
Art Director | Hayley Hinkley |
Texter | Jacquelyn Parent |
Illustrator | Erin Maguire |
Strategist | Sean McDonald |
Strategist | Julian Morgan |
Filmproduzent/Produzent | Alex Butt |
Produktionkoordinator | Spencer J. Houghton |
Druck-Produzent | Narine Artinian |