Larry Rothstein

Source Communications was formed 19 years ago by Larry Rothstein and his associate, Barry Bluestein, as a modest advertising and marketing communications firm, with few people and fewer assets. Today, the agency ranks No. 309 on the INC 500 %u2014 INC magazine%u2019s list of America%u2019s 500 fastest growing private companies. Larry%u2019s energy, spirited hands-on approach and commitment to professionalism inspire a staff of 50-plus specialists serving clients that include Amtrak, Nikon USA, Sbarro, MCI, McDonald%u2019s and Jewish National Fund. An eight-year relationship with various divisions of Hewlett-Packard rounds out the client roster.

Much of the agency%u2019s success can be attributed to Larry%u2019s strongly held beliefs on how an agency should be structured and managed. As he practices (and preaches), client service is paramount and never to be compromised, not even by a Mets game. Advertising campaign success, he maintains, is the product of a brilliant strategic platform coupled with creative excellence. Larry%u2019s ability to formulate the perfect mix of account and creative talent on any given project has consistently produced effective sales results.