EVP, Global Executive Creative Director
at
McCann New York
New York, Vereinigte Staaten von Amerika
| Titel | Summer Relationship mailing |
| Agentur | RAPP |
| Kampagne | RM Programme - Garnier |
| Werbende | L'Oréal |
| Marke | Garnier |
| Posted | Mai 2005 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Philosophie | When the Brothers Grimm first told the story of how a tiny pea made a big impression on a princess, they never imagined the same idea would be applied to relationship marketing. |
| Ergebnis | But as the following story shows, a small-budget relationship marketing programme can, if carefully targeted, have a big impact on even the most promiscuous customers delivering cost-effective, measurable results, increasing spend and ultimately building brand loyalty, with a return on investment of £1.31 for every £1 spent. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Markt | Großbritannien |
| Etatdirektor | Penny Shaw |
| Etatdirektor | Elizabeth Clarke |
| Texter | Susan Young |
| Managing Partner | Sarah Bryan |
| Group Communications Director | Robert Mayes |
| Werbeleiter | Louise Rayner |
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