Titel | Christmas handbag |
Agentur | RAPP |
Kampagne | RM Programme - Garnier |
Werbende | L'Oréal |
Marke | Garnier |
Posted | Mai 2005 |
Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
Philosophie | When the Brothers Grimm first told the story of how a tiny pea made a big impression on a princess, they never imagined the same idea would be applied to relationship marketing. |
Ergebnis | But as the following story shows, a small-budget relationship marketing programme can, if carefully targeted, have a big impact on even the most promiscuous customers delivering cost-effective, measurable results, increasing spend and ultimately building brand loyalty, with a return on investment of £1.31 for every £1 spent. |
Medientyp | Informationsmaterial & Direktmarketing |
Markt | Großbritannien |
Etatdirektor | Penny Shaw |
Etatdirektor | Elizabeth Clarke |
Texter | Susan Young |
Managing Partner | Sarah Bryan |
Group Communications Director | Robert Mayes |
Werbeleiter | Louise Rayner |