Titel | Garnier Relationship Marketing Programme |
Agentur | RAPP |
Kampagne | Garnier Relationship Marketing Programme |
Werbende | L'Oréal |
Marke | Garnier & Maybelline |
Posted | März 2005 |
Produkt | Various Garnier & Maybelline brands |
Geschäftsbereich | Kosmetika, Schönheitsprodukte & Parfüms |
Problem | Our work with Garnier one of the largest health and beauty brands worldwide has proven that a relatively small-scale, yet carefully targeted, relationship marketing programme can make a large impression on even the most promiscuous consumer. Garnier has learnt that below the line activity can deliver cost-effective, measurable results that increase sales and ultimately customer loyalty. |
Ergebnis | Who would have thought that insight-driven creative could over-achieve targets by 187% and create coupon redemption rates four times higher than those previously experienced by Garnier? For the consumer, direct communication from Garnier delivers benefits that are more than skin deep: incentives reward their loyalty, creativity delivers clear product features and standout and samples encourage product trial. |
Medientyp | Direktmarketing |
Markt | Großbritannien |
Etatdirektor | Penny Shaw |
Etatdirektor | Elizabeth Clarke |
Texter | Susan Young |
Managing Partner | Sarah Bryan |
Group Communications Director | Robert Mayes |
Werbeleiter | Louise Rayner |