Susan Young
EVP, Global Executive Creative Director at McCann New York
New York, Vereinigte Staaten von Amerika
TitelGarnier Relationship Marketing Programme
Agentur
Kampagne Garnier Relationship Marketing Programme
Werbende L'Oréal
Marke Garnier & Maybelline
PostedMärz 2005
Produkt Various Garnier & Maybelline brands
Geschäftsbereich Kosmetika, Schönheitsprodukte & Parfüms
Problem Our work with Garnier – one of the largest health and beauty brands worldwide – has proven that a relatively small-scale, yet carefully targeted, relationship marketing programme can make a large impression on even the most promiscuous consumer.


Garnier has learnt that below the line activity can deliver cost-effective, measurable results that increase sales and ultimately customer loyalty.
Ergebnis Who would have thought that insight-driven creative could over-achieve targets by 187% and create coupon redemption rates four times higher than those previously experienced by Garnier?



For the consumer, direct communication from Garnier delivers benefits that are more than skin deep: incentives reward their loyalty, creativity delivers clear product features and standout and samples encourage product trial.
Medientyp Direktmarketing
Markt Großbritannien
Etatdirektor
Etatdirektor
Texter
Managing Partner
Group Communications Director
Werbeleiter

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