Emily James
Chief Strategy Officer at RKCR/Y&R, London
London, Großbritannien
TitelBBC One HD Launch
Agentur
Kampagne BBC One HD Launch
Werbende BBC
Marke BBC One HD
Datum der ersten Ausstrahlung/Veröffentlichung 2011 / 1
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Slogan BBC One never looked so good
Story The trail is a visual celebration of BBC One HD, showcasing a world of fun BBC One content in heightened reality. It opens with an unusually glam Dot Cotton lounging on a beautiful baroque chaise lounge being served on by a cheeky Lee Mack, moving to a surreal moment were we see a dapper Jake Humphrey performing tricks and skills with a disco ball. Next Shane Ritchie serenades Tess Daly on a pink grand piano whilst a typically flamboyant Ola Jordan and Brendan Cole dance across them. The debonair pairing of Bruce Forsyth and Len Goodman deftly tap dance on the Queen Vic bar whilst being watched by Fiona Bruce sipping a cocktail prepared by barman Hugh Quarshie.  Next we pan to a bright gold desk where we see the Apprentice's Lord Sugar, Karren Brady and Nick Hewer sitting on gold executive chairs. For our finale we move to a stunning looking Alex Jones who appears to have walked up a zig-zag red carpet to a huge gold chest which she pulls open and hundreds of bright red butterflies fly out, filling the room with even more colour.
Philosophie Appearances convey to the public that they can now watch their favourite BBC One content in High Definition - with an incredible picture and sound quality added to the star names, making it even more absorbing
Medientyp Fernsehen
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