Titel | Crash Test |
Agentur | DDB Paris |
Kampagne | Crash test |
Werbende | Délégation à la sécurité et à la circulation routières |
Marke | Sécurité routière |
Posted | November 2018 |
Geschäftsbereich | Verkehrssicherheit |
Story | The French Road Safety Delegation decided to fuse a bit of humanity into its latest ad about seatbelt safety. The organization turns a typical industrial crash test demo into a heart wrenching tale by giving each “dummy” a backstory. Through daily Facebook and Instagram posts, we witness the effects that a deadly crash has on a family ౼ from the perspective of the child who died. |
Medientyp | Social Media |
Exective Creative Director | Alexander Kalchev |
Creative Director | Pierre Mathonat |
Creative Director | Alexis Benbehe |
Texter | Jeanne Taillard |
Art Director | Timothy Alexandre |
Agency Producer | Corinne Persch |
Account Supervisor | Vincent Leorat |
Account Supervisor | Nicolas Kabassakalis |
Account Supervisor | Andéole Vu Dinh Ba |
Leiter der Werbeabteilung | Emmanuel Barbe |
Filmproduzent/Produzent | Gregory Panteix |
Produktionsleitung | Bettina Diss |
Fotograf | Stanislas Liban |
Tonproduktion | Studio5 |
Produktionsfirma | Stink Films |