|Datum der ersten Ausstrahlung/Veröffentlichung|
|Story||Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others.A voiceover delivers an absurd rant against all the others on the road, while the camera takes us into a quiet journey among all these “others” who look a lot like us. The pictures are taken from the points of view of invisible drivers, creating a gallery of portraits in motion. The ending text reminds us that we are all “others” and we should protect each other.To promote its new technology label IQ.DRIVE, Volkswagen had to talk about road safety in its own way. Which means in a human, understanding way.Most of the time, advertisers highlight the safety these technologies provide to you. We chose a new perspective. What about the safety they provide for all the others around? Starting with a global insight: on the road, we blame other people for all. But we all make mistakes. To make the roads safer, we should do more to protect those around us.|
|Executive Creative Director||Alexander Kalchev|
|Art Director||Mickaël Jacquemin|
|TV Production||Corinne Persch|
|Produzent Post-Produktion||Jérome Deplatière|
|Agency supervisor||Alban Callet|
|Agency supervisor||Axel Renaudin|
|Agency supervisor||Coralie Bouillier|
|Agency supervisor||Maxime Brafman|
|Agency supervisor||Léa Villani|
|Leiter Kundenkontakt||Pierre Boutin|
|Leiter Kundenkontakt||Ghislain Laffite|
|Leiter Kundenkontakt||Timothée Gazeau|
|Leiter Kundenkontakt||Alexandra Tacconi|
|Leiter Kundenkontakt||Mathilde Raulin|
|Regisseur||Si & Ad|
|Direktor Fotografie||Barry Ackroyd|
|Leitung Musik||Marine Cremer|
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