Corinne Persch
Head of TV production department/ Responsable Production Films at Agence V
PARIS, Frankreich
TitelThe others
Agentur
Kampagne The others
Werbende Volkswagen
Marke Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kraftfahrzeuge
Story Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others.A voiceover delivers an absurd rant against all the others on the road, while the camera takes us into a quiet journey among all these “others” who look a lot like us. The pictures are taken from the points of view of invisible drivers, creating a gallery of portraits in motion. The ending text reminds us that we are all “others” and we should protect each other.To promote its new technology label IQ.DRIVE, Volkswagen had to talk about road safety in its own way. Which means in a human, understanding way.Most of the time, advertisers highlight the safety these technologies provide to you. We chose a new perspective. What about the safety they provide for all the others around? Starting with a global insight: on the road, we blame other people for all. But we all make mistakes. To make the roads safer, we should do more to protect those around us.
Medientyp Fernsehen
Länge
Executive Creative Director
Art Director
Texter
Strategieplaner
TV Production
Produzent Post-Produktion
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
Leiter Kundenkontakt
Leiter Kundenkontakt
Leiter Kundenkontakt
Leiter Kundenkontakt
Leiter Kundenkontakt
Produktionsfirma
Regisseur Si & Ad
Direktor Fotografie
Produzent
Cutter
Post-Produktion
Leitung Musik
Tonproduktion

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