Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Deutschland
TitelBoard 1
Agentur
Kampagne Feed Your Creativity
Werbende Art Directors Club Germany
Marke Art Directors Club Germany
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Andere
Philosophie Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion.

The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians.
Medientyp Verpackung, Marke & Design
Agency Account Manager
Chief Creative Officer
Chief Creative Officer
Creative Director
Texter
Texter
Agency Producer
Grafik-Designer
Grafik-Designer
Illustrator
Produktionsfirma
Produktionsfirma
Producer
Editor
Cutter
Cutter
Agency Print Producer
Agency Print Producer
Agency Production Manager
Agency Production Manager
Music Supervisor
Sound Engineer
Sound Engineer
Sound Engineer
Film/TV Studio Company

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