Loctite Kintsuglue (Adhesive Technologies) - "Loctite Kintsuglue"

HeimatTBWA\

HeimatTBWA\ Berlin, Deutschland

Awards

8255

Marke: Loctite Kintsuglue (Adhesive Technologies)
Länder: Deutschland

Werbende: Henkel

Titel	Loctite Kintsuglue
Brief	The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.
Agentur	HeimatTBWA\
Kampagne	Loctite Kintsuglue
Werbende	Henkel
Marke	Loctite Kintsuglue (Adhesive Technologies)
Posted	November 2018
Geschäftsbereich	Haushaltsprodukte & Pflege
Story	The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.
Problem	Loctite Kintsuglue is Henkel’s newest product innovation in the adhesive segment. Due to its flexible putty-like structure it can solve more problems than most glues: it repairs, reconstructs and protects items. Another particularity: unlike other adhesives, Loctite Kintsuglue does not blend in, the glued areas remain visible.
Medientyp	Fernsehen
Creative Director	ricardo distefano
Texter	Julia Kaminski
Art Director	Julius Winter
Produktionsfirma	e+p commercial Filmproduktion GmbH
Agency Producer	Meike Kornrumpf
Chief Creative Officer	Guido Heffels
Chief Creative Officer	Matthias Storath
Geschäftsführer	Maik Richter
Etatdirektor	Judith Schenk
Senior Account Manager	Kerstin Eva Bartos
Executive Producer	Burak Heplevent
Produzent	Anja Wimmer
Assistant Producer	Sarah Hennecke
Produzent Post-Produktion	Peter Jacoby
Regisseur	Sojiro and Eri
Direktor Fotografie	Senzo Ueno
Musik	Supreme Music
Music Producer	Maximilian Olowinsky
Music Producer	Felix Müller
Tonstudio	Nhb Studios
Post-Produktion	Pirates 'N Paradise Berlin GmbH
3D Artist	Tatsuki Saito
Grad	Berkan Ustalar
Cutter	Andreas Bardét