Laut gegen Nazis - ""#unfollowme. The hashtag against hate.""

HeimatTBWA\

HeimatTBWA\ Berlin, Deutschland

Awards

7848

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Laut gegen Nazis
Länder: Deutschland

Werbende: Loud Against Nazis

Titel	"#unfollowme. The hashtag against hate."
Agentur	HeimatTBWA\
Kampagne	Loud against Nazis "#unfollowme. The hashtag against hate."
Werbende	Loud Against Nazis
Marke	Laut gegen Nazis
Datum der ersten Ausstrahlung/Veröffentlichung	2019
Geschäftsbereich	Gemeinnützige Organisationen
Story	Right wing extremists are using social platforms to spread hatred. With its client “Loud Against Nazis”, the agency wanted to raise awareness of such abuse. So 100 influencers took a stand by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mindset to "unfollow" them by creating posts via unfollowme.org. In the end more than 40,000 posts were published with #unfollowme. Tens of thousands of people unfollowed and a debate about values in social media was sparked. Plus the influencers gained three times as many new followers.
Medientyp	Interaktiv
Länge	109 seconds
Chief Creative Officer	Guido Heffels
Chief Creative Officer / Copywriter	Matthias Storath
Excecutive Creative Director	Tom Hauser
Creative Director	Teresa Jung
Creative Director	Esra Gülmen
Texter	Morgan-Lee Wagner
Art Director	Marco Russo
Art Director	Valerio Amaro
Account Manager	Anne-Katharina Huesmann
Account Manager	Leila Tegguer
Planning Director	Alexander Glasneck
Chief Executive Officer (CEO)	Mirko Kaminski
Account Manager	Anika Bresser
Account Manager	Theresia Vogel
Agency Producer	Jake Flowers
Agency Producer	Charlotte Kühn
Editor	Marco Thau
Cutter	Jonas Schubert
Executive Account	Ricarda Baudis
Chief Executive Officer (CEO)	Steffen Bewersdorf
Technische Leitung	Philip Bennet
User Experience / Interface Designer	Julian Stahl
Creative Data Analyst	Nur Aishah Binte Iskandar