Sophie Reine
Cutter at Capitaine Plouf
Paris, Frankreich
Titel20 years
Titel (Originalsprache)Twenty
Agentur
Kampagne 20 years
Werbende SNCF
Marke OUIGO
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 5
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Story Charles Aznavour, one of France’s greatest singers, passed away at the end of 2018. He was famous for singing about youth: the youth that always wants to spend less but live more. Paying homage to the singer, this video for OuiGo, the low-cost high-speed train service, uses one of his most famous songs: “Yesterday when I was young”. A clip that affectionately depicts a group of young flatmates and their amusing life hacks. An ode to youth, its carefree attitude and its ingenuity.
Medientyp Internet-Film
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