SOS Notes App - "The Flying Notebooks"

DENTSU CREATIVE

DENTSU CREATIVE Paris, Frankreich

10259

Titel	The Flying Notebooks
Agentur	DENTSU CREATIVE
Kampagne	The Flying Notebooks
Werbende	Oxford
Marke	SOS Notes App
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 8
Geschäftsbereich	Schreibwaren & Bürobedarf
Slogan	Your notebooks follow you everywhere.
Story	For students, the idea of having their notebooks follow them around is a powerful one. That’s why OXFORD, the leading European brand for notebooks and notepads, created the powerful new SOS Notes app. SOS Notes scans students’ physical notebooks and saves them to their smartphone or tablet as a PDF. To raise awareness of this proprietary app, OXFORD tapped gyro Paris to create the new “Flying Notebooks” campaign. gyro Paris touted OXFORD’s newest innovation by having OXFORD notebooks literally follow young consumers everywhere with the help of drones
Medientyp	Interaktiv
Länge	72 seconds
Executive Creative Director	Pierre-Marie Faussurier
Executive Creative Director	Sébastien Zanini
Art Director	Aurélie Casimiri
Texter	Margaux Castanier
Kaufmännischer Geschäftsführer	Rebecca Cremonini
Account Executive	Marion Lasselin
Strategy Director	Zoë Sabourdy
Strategy Director	Evelyne Bourdonné
Medien (Agentur)	Pascale Deneuter
TV Production	Yelena Nikolic
Head of TV	Romain Quirot
Produktionsfirma	FatCat Films