| Titel | Camille |
| Titel (Originalsprache) | Camille |
| Agentur | Les Présidents |
| Kampagne | Worst side - DNF |
| Werbende | Droits des Non-Fumeurs |
| Marke | Droits des Non-Fumeurs |
| Posted | Juli 2008 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Secondhand smokers are on the worst side of the cigarette |
| Slogan (Originalsprache) | Les non fumeurs sont du pire côté de la cigarette |
| Philosophie | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
| Problem | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
| Medientyp | Presse & Publikationen |
| Markt | Frankreich |
| Creative Director | Guillaume Chifflot |
| Art Director | Frederic Lerclerc |
| Texter | Alban Coret |
| Fotograf | Alban Coret |
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