Titel | Oscar |
Titel (Originalsprache) | Oscar |
Agentur | Les Présidents |
Kampagne | Worst side - DNF |
Werbende | Droits des Non-Fumeurs |
Marke | Droits des Non-Fumeurs |
Posted | Juli 2008 |
Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
Slogan | Secondhand smokers are on the worst side of the cigarette |
Slogan (Originalsprache) | Les non fumeurs sont du pire côté de la cigarette |
Philosophie | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
Problem | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
Medientyp | Presse & Publikationen |
Markt | Frankreich |
Creative Director | Guillaume Chifflot |
Art Director | Frederic Lerclerc |
Texter | Alban Coret |
Fotograf | Alban Coret |