| Titel | Holidays Without Internet |
| Agentur | Leo Burnett Schweiz |
| Kampagne | Holidays without Internet |
| Werbende | Switzerland Tourism |
| Marke | Switzerland Tourism |
| Posted | November 2011 |
| Geschäftsbereich | Transport, Reise & Tourismus |
| Story | People are constantly online. Even during their holidays. Result: Less relaxation. Visit holidayswithoutinternet.com See the whole interactive movie with your Facebook account. |
| Philosophie | Send online junkies on "Holidays without Internet and mobile reception" in a remote hut in Switzerland. |
| Ergebnis | After a few days online Facebook stopped the campaign - which caused national headlines. („Facebook does not want people to spend holidays without Facebook“.) When it went online again a week later (approved by Facebook) the click rates were astonishing: Up to 16‘000 visitors daily. A total of 398‘500 visits in 5 weeks. Fans of Switzerland Tourism doubled within these five weeks and are now at 128‘000. |
| Medientyp | Case Study |
| Creative Director | Peter Brönnimann |
| Texter | Peter Brönnimann |
| Art Director | Dana Wirz |
| Executive Creative Director | Martin Spillmann |
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