Dora Lee
Produzent Digital at ARGONAUT
San Francisco, Vereinigte Staaten von Amerika
TitelSay Hello
Agentur
Kampagne Why Cricket
Werbende Cricket Wireless
Marke Cricket Wireless
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Mobilfunk, WAP
Philosophie Following a complete overhaul of the brand, the campaign is designed to put the focus back on customers – what they want, need and expect. Cricket is here to show that they’re not just friendly, they are your friend. In an effort to demonstrate the qualities of friendship you’ll only get at Cricket, the work incorporates four key themes: · Life is better with a friend by your side. By having the nation’s largest network, Cricket tries to be there when & where their customers need them. · A friend trusts you and is always straightforward. Cricket customers deserve an easy experience with no credit checks. · Friends should be honest and upfront. Cricket gets that, which is why they don’t have any hidden fees. · And, finally, a true friend doesn’t hold you back. And Cricket doesn’t either. They have no annual contracts – they want customers to stay because they choose to, not because they must. The spots feature Cricket’s cast of fun, lovable animated characters including the dignified & savvy Rose, romantic & mysterious Ramon, and silly & social Dusty. The campaign also relaunches Barry’s character – the gentle, confident, positive and quintessential friend. Each of Cricket’s characters possess a distinct persona that represents someone we all know.
Medientyp Fernsehen
Länge
VP, Chief Marketing Officer (CMO)
Assistant Vice President, Brand, Media, Advertising
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Senior Brand Manager
Chief Creative Officer
Group Creative Director
Design Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Senior Copywriter
Art Director
Texter
Designer
Junior Art Director
Geschäftsführer
Group Brand Director
Brand Supervisor
Brand Supervisor
Brand Manager
ASSISTANT BRAND MANAGER
ASSISTANT BRAND MANAGER
Head of Strategy
Head of Strategy
Research Director
Produktionsleitung
Executive Producer
Executive Producer
Broadcast Producer
Druck-Produzent
Produzent Digital
Junior Producer
Director Production Business Affairs
Produktionsfirma
Regisseur
Founder Executive Producer
Herstellungsleiter
Executive Producer
Direktor Fotografie
Produktionsleitung
Produktionsdesigner
1st AD
Post-Produktion
Executive Post Producer
Produzent Post-Produktion
Cutter
Assistenzredakteur
Kolorierung
Kolorist
Color Producer
Audio
Audio Creative Director
Audio Producer
SFX / Sound Design
Audioingenieur
Online / VFX
Flame Artist
Director of Animation
Produzent Post-Produktion
VFX Supervisor
Produktionsassistant
Lighter
Lighter
Lighter
Lighter
Lighter
Lighter
3D Animator
3D Animator
3D Animator
2D Supervisor
Compositing Lead
Komponist
Komponist
Komponist
Komponist
Komponist
Komponist
Komponist
Komponist
VFX-Künstler
VFX-Künstler
VFX-Künstler
Rigging
Rigging
Rigging
Technical Animation

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