|Agentur||Leo Burnett London|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Gastätte & Schnellgaststätte|
|Slogan||Great tasting coffee, simple|
|Philosophie||Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.|
|Chief Creative Officer||Chaka Sobhani|
|Geschäftsführender Teilhaber||Layla Potter|
|Kaufmännischer Geschäftsführer||Sam Houlston|
|Account Executive||Gabriella Kaas|
|Creative Director||Peter Heyes|
|Creative Director, Copywriter||Gareth Butters|
|Head of Marketing||Thomas O’Neill|
|Senior Brand Manager||Jodie White|
|Brand Manager||Alexandra Martin|
|Campaign Assistant||Kamelya Ozten|
|Art Director||Peter Heyes|
|Kaufmännischer Geschäftsführer||Emma Carr|
|Communication Planner||Jessie Field|
I was born in Israel and when I was 13 we went to Argentina, wher...
Planner, thinker, aspiring philosopher. Fascinated by psychology,...
Find me at jacobi.work
Deeply passionate about Advertising, Blackjack and Single Malts,...
WHO? Daniel Lobatón, Creative Director and comic book nerd....
I co-founded Fish Do It (Mumbai) and Some Early Birds (Malaysia)....
Dov was raised in Melbourne, Australia where he attended business...
Hey, I’m Dan. Or Daniel. Never Danny. When I’m bored, I pass the...