Icaro Doria
Co-President/Chief Creative Officer at DM9
Sao Paulo, Brasilien
TitelHardee's Brand Book
Agentur
Kampagne Hardee's Brand Book
Werbende Hardee's Food Systems, Inc.
Marke Hardee's
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Nahrungsmittel
Philosophie For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a
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