Marcelo Torma
Creative Director at F.biz
Sao Paulo, Brasilien
TitelAlcohol and driving are not compatible
Agentur
Kampagne Drinks
Werbende Jameson Irish Whiskey
Marke Jameson Irish Whiskey
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 5
Geschäftsbereich Getränke
Story Don’t say it and drive. It´s very common to do silly things when you drink too much.
The worst thing is to say that you are fine to drive. The campaign posters were displayed at bars, nightclubs and private events sponsored by Jameson.
After all, you can´t do better than to provoke people to think and become aware of the dangers of alcohol at the exact moment they are consuming it. 
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