Alexander Kalchev
Executive Creative Director at DDB Paris
PARIS, Frankreich
TitelUberToys
BriefWhen Uber was launched in France in 2011, it felt like magic to have a car available at the tip of your fingers. Eight years later, there were dozens of ride sharing apps, and the magic of Uber was gone, replaced by people complaining about the service on social media. In this context, the brand had to bring back magic to the streets. Enter UberToys: six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order an UberToy, if the car was available, and live out a childhood dream.
Agentur
Kampagne Ubertoys
Werbende Uber
Marke Uber
PostedNovember 2019
Geschäftsbereich Transport, Reise & Tourismus
Story In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers. Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service. In this context and to renew the passion of customers who used to see Uber as an innovative brand, we had to bring back magic to the streets.That’s what’s UberToys did. Six life-sized Toy Cars offering rides in three big cities : Paris, Zurich and Vienna, over one month for free.Every Uber customer could order an UberToy if the car was available.Our Target Audience was every Uber customer of Paris, Zurich and Vienna, and more globally French, Swiss and Austrian people who saw the campaign online thru UGC and the two films we made to promote UberToys.
Medientyp Case Study
Executive Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Strategieplaner
TV Production
Agency Manager
Agency Manager
Agency Manager
Agency Manager

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