| Titel | mortierbrigade Goes Live for Pink Ribbon |
| Agentur | mortierbrigade |
| Kampagne | mortierbrigade Goes Live for Pink Ribbon |
| Werbende | Pink Ribbon |
| Marke | Pink Ribbon |
| Posted | November 2019 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition. The controversy surrounding this message is in the fact that mortierbrigade has selected every woman from the print-ready edition just before it’s gone to press. Because this page has been created as the newspaper was being compiled, the advertisement offers a live take on today’s news. |
| Medientyp | Zeitungsanzeige |
| Creative Director | Jens Mortier |
| Creative Director | Joost Berends |
| Creative Director | Philippe de Ceuster |
| Creative Teammitglied | Fréderic Zouag |
| Creative Teammitglied | Nicolas Gaspart |
| Designer | Vito Latoratta |
| Designer | usman abdul |
| Designer | Bram Vermeyen |
| PR manager | Anne-Cécile Collignon |
| Filmproduzent/Produzent | Anneleen Vande Voorde |
| Filmproduzent/Produzent | Tuyen Pham |
| Social Media Team | Tom Baetens |
| Strategie/Planung | Dorien Mathijssen |
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