Kia - "More Soul"

David&Goliath

David&Goliath El Segundo, Vereinigte Staaten von Amerika

Awards

25032

Marke: Kia
Länder: Vereinigte Staaten von Amerika

Werbende: Kia Motors

Titel	More Soul
Agentur	David&Goliath
Kampagne	Hamsters
Werbende	Kia Motors
Marke	Kia
Datum der ersten Ausstrahlung/Veröffentlichung	2011 / 8
Produkt	Soul
Geschäftsbereich	Autos
Slogan	A New Way to Roll
Story	First they drove. Then they rapped. Now they are shuffling. The hamsters are back in the soulless, futuristic setting of a first-person shooter game. It’s a dark battleground full of alien robots and humanoids locked in brutal combat, a scene all too familiar in today’s video game culture. Out of nowhere the hamsters pull up in their green Kia Soul decked out in the summer’s latest street wear. They exit the car with the stereo blasting the summer’s hottest song (recently #1 on the Billboard Hot 100), “Party Rock Anthem” by LMFAO, and begin to perform today’s most popular dance trend, shuffling. The hamster’s energy and positivity becomes infectious. Neither the alien or humanoid robots can hold back the urge to drop their weapons and dance. Eventually this gloomy, war-torn world becomes brighter as the hamsters and warriors all dance in unison - shuffling, jerking and freestyling. With their work complete, our hamsters then drive off into the sunset in their Soul as the warriors dance on. The spot demonstrates that Kia Soul’s tagline, “A New Way to Roll”, is all about positivity, creativity and optimism.
Medientyp	Fernsehen
Markt	Vereinigte Staaten von Amerika
Produktionsfirma	Anonymous Content
Herstellungsleiter	Suzie Green Tedesco
Executive Producer	Dave Morrison
Bild und Kamera	Jeff Cutter
Regisseur	Mark Romanek
Produzent	Jennifer Mersis
Executive Producer	Paul Albanese
Executive Producer	Carol Lombard
Art Director	Tim Delger
Art Director	Basil Douglas Cowieson
Texter	JC Abbruzzi
Texter	Greg Buri
Executive Creative Director	Colin Jeffery
Chief Creative Officer	David Angelo