Paul Albanese
Geschäftsführer at Moxie Pictures
El Segundo, Vereinigte Staaten von Amerika
TitelWorld's Largest Coupon
Agentur
Kampagne Legendary
Werbende Jack in the Box Inc.
Marke Jack in the Box
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 3
Geschäftsbereich Gastätte & Schnellgaststätte
Story The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. GUINNESS WORLD RECORDS was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon.
Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon. 
Medientyp Promotion & Events
Länge
Group Creative Director
Herstellungsleiter
Founder & Chairman
Group Creative Director
Director of Broadcast
Group Account Director
Chief Creative Officer
Redaktionsbüro
CMO & SVP Menu Innovation & Execution
VP Menu Strategy & Innovation
Communications Manager
Director of Innovation & Social Engagement
Innovation Project Manager
Social Media Manager
Senior Art Director
Senior Copywriter
Director of Print Services
Etatdirektor
Account Coordinator
Senior Project Manager
PR Agency
Founder & CEO
EVP and General Manager, Western Region
Produktionsfirma
Executive Producer
Herstellungsleiter
Sales Representative
Printer of Coupon
Managing Director / Editor
Cinematographer Art Castle
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