| Titel | The Kinect Effect (75 sec) |
| Agentur | twofifteenmccann |
| Kampagne | You Are The Controller |
| Werbende | Microsoft |
| Marke | Xbox |
| Posted | November 2011 |
| Produkt | Kinect |
| Geschäftsbereich | Videospielekonsolen |
| Medientyp | Fernsehen |
| Markt | Vereinigte Staaten von Amerika |
| Chief Creative Officer | Scott Duchon |
| Creative Director | Paul Caiozzo |
| Creative Director | James Robinson |
| Art Director | Nik Daum |
| Texter | Neil Bruce |
| Produktionsfirma | Anonymous Content |
| Regisseur | Malcolm Venville |
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