Titel | Tattoo |
Agentur | Office of Baby |
Kampagne | More Is Not Always Better |
Werbende | Lactalis |
Marke | Siggi's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
Geschäftsbereich | Joghurt |
Slogan | Simple ingredients, not a lot of sugar |
Story | From a romantic date gone awry to bad tattoos and morning salutations signaling try-hard moments, the messaging in each spot, tied to the tagline of “not too sweet is sweet enough,” provides humorous analogies to accentuate siggi’s benefit of “not a lot of sugar.” |
Medientyp | Interaktiv |
Länge | |
Produktionsfirma | O Positive |
Regisseur | Kenny Herzog |
Executive Producer | Ralph Laucella |
Executive Creative Director | Paul Caiozzo |
Chief Creative Officer | Paul Caiozzo |
Cutter | Tiffany Burchard |
Art Director | Mary Dauterman |
Executive Producer | Ken Licata |
Executive Producer | Mai Hyunh |
Agency Producer | Connor Hall |
Art Director | Kelsey Shang |
Produzent | Jason Reda |
Texter | Prit Patel |