Nathy Aviram
Agency Producer at TBWA
New York, Vereinigte Staaten von Amerika
TitelOdds of Love
Agentur
Kampagne Odds of Love
Werbende New York Lottery
Marke New York Lottery
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 6
Geschäftsbereich Lotterie & Glücksspiele
Story Take 5 has the best odds of any New York Lottery game. To show how winnable that is, we compared them to near impossible odds—the odds of love.We used the classic genre of Broadway musicals to tell the story of a couple who fall in love at first sight, only to realize the odds of a happy ending aren't great.A Broadway choreographer and composer, plus a lushly dressed production created a gleeful and cheeky authenticity. The direction took inspiration from Vincent Minnelli and musicals like Umbrellas of Cherbourg, offering both a tribute and parody of the genre.
Medientyp Fernsehen
Länge
Produktionsfirma
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Texter
Texter
Art Director
Leitender Produktionsverantwortlicher
Regisseur
Regisseur
Executive Producer
Redaktionsbüro
Cutter

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