Béatrice Roux

Béatrice Roux

CMO at Burger King France
PARIS, Frankreich

Zusammenfassung

Extensive and successful Marketing, Communication and Business Development experience, in best-in-class FMCG and Media companies. Building strong brands for various targets. Developping innovative products, services... and now, transfering skills into QSR market.

Specialties: Brand Management, Marketing Strategy, Product development, Communication Strategy, Media planning, digital strategy (editorial, acquisition, CRM), PR, category management, Promotion

Awards

Positionen

Chief Marketing Officer
BURGER KING FRANCE
April 2016 - Derzeit hier (7 Jahre 11 Monate)
To build Burger King's brand and business in France.
Marketing, Communication and New Business Director
L'Equipe
April 2013 - March 2016 (2 Jahre 11 Monate)
To transform L'Equipe business model by digitalizing and diversifying income sources and stabilizing Print activitiesMain results: digital subscribers multiplied by 10, websites and apps audience : +40%, launch of sport accessories Market Place (beg 2016), launch of new tabloïd newspaper L'Equipe (sales increase by17%).
Brand and Communication Director - CANAL+, CANALSAT, CANALPLAY
Canal+
August 1996 - March 2013 (16 Jahre 7 Monate)
To increase subscribers portfolio, by strengthening brands positionning and attractiveness, implementing multicanale acquisition strategy, impactful advertising campaigns (on and off line) and efficient promotional offers.Main results: digital acquisition increased 15pts, 2013 Eurobest advertiser of the year, 11 golden Lion in Cannes, launch Canalplay: 100k subs within 6 months.
Senior Marketing Manager
June 1989 - June 1995 (6 Jahre)
Marketing Strategy, Product Development, International coordination for many Toys brands.
Product Manager
L'Oréal
April 1986 - April 1989 (3 Jahre)
Marketing Strategy, Product development, Advertising, Category Management
Sales Representative
Procter & Gamble
January 1985 - April 1986 (1 Jahr 3 Monate)
Sales and Mechandising in hypermarkets for FMCG products

Ausbildung

Executive Education

2015 - 2016 (1 Jahr)

Institut Supérieur du Commerce

1981 - 1984 (3 Jahre)

Ähnliches Profil

Nick Simard
CMO
IMG Digital Inc
Edd Parker
CMO
SafetyEyeGlasses
John Boler
CMO
Nelson Schmidt Inc.
Kate Bosomworth
CMO
M&C Saatchi London
Zack Ashley
CMO
Factory 360

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's