| Titel | Straw-Backflip |
| Agentur | Leo Burnett |
| Kampagne | Straw-Backflip |
| Werbende | Y-Plus Yoga Center |
| Marke | Y-Plus Yoga Center |
| Posted | März 2005 |
| Geschäftsbereich | Fitnessgeräte, Zubehör |
| Philosophie | The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience. |
| Problem | The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor. |
| Ergebnis | The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Markt | China |
| Creative Director | Eddie Booth |
| Creative Director | Ruth Lee |
| Creative Director | Kenny Choo |
| Creative Director | Stephen Kong |
| Art Director | Jane Yang |
| Texter | Stephen Kong |
| Texter | Kenny Choo |
| Fotograf | Alex Kaikeong |
| Art Director | Kenny Choo |
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