Titel | When You Drive, Never Drink. Jackie |
Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
Agentur | Publicis Italy |
Kampagne | When You Drive, Never Drink |
Werbende | Heineken |
Marke | Heineken |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 9 |
Produkt | Formula 1 Sponsorship |
Geschäftsbereich | Bier, Cidre |
Story | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
Medientyp | Fernsehen |
Länge | |
Schauspieler | Jackie Stewart |
Brand Director | Gianluca Di Tondo |
Chief Creative Officer | Bruno Bertelli |
Executive Creative Director | Cristiana Boccassini |
Texter | Bruno Vohwinkel |
Art Director | Alessandro Candito |
Strategieplaner | James Moore |
Etatdirektor | Lorenza Montorfano |
Kundenbetreuer | Silvia Ghiretti |
Agency Producer | Mariella Maiorano |
Regisseur | Gary Freedman |
Executive Producer | Christiane Dressler |
Filmproduzent/Produzent | Jason Kemp |
Direktor Fotografie | Stéphane Vallée |
Post-Produktion | MPC London |
Creative Director | Bill McNamara |
Spezialeffekte | Adam Crocker |
Spezialeffekte | Phil Whalley |
Grading/Online | MPC |
Kolorist | Jean-Clément Soret |
Produktionsfirma | Anorak |
Musik | Sizzer |