Craig Conrad
Chief Marketing Officer at Doner, Southfield
Southfield, Vereinigte Staaten von Amerika
Zusammenfassung
Seasoned executive with over 20 years of comprehensive advertising, marketing and communications management experience in the business development, automotive and sports industries.
Proven track record of developing successful strategic marketing plans in high-growth and highly-competitive environments by strongly positioning brands within the industry.
Specialties: Extensive experience includes creating memorable brand and retail advertising campaigns, as well as traveling tours and events, interactive communications, direct marketing, and consumer promotions to consistently achieve marketing objectives and revenue goals within budget.
Branchenerfahrung
Meine Arbeit
ALLE ARBEITEN SEHENChevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
Positionen
Chief Marketing Officer
Southfield, Vereinigte Staaten von Amerika
January 2016 - Derzeit hier (8 Jahre 3 Monate)
Responsible for agency growth initiatives and management of agency client relationships.
Chief Account Leadership Officer
Southfield, Vereinigte Staaten von Amerika
December 2013 - December 2015 (2 Jahre)
Responsible for the management of all agency accounts including overall client satisfaction, quality of work and business performance.
EVP, Brand Leader
Doner Advertising
January 2011 - November 2013 (2 Jahre 10 Monate)
Manage daily operations for the agency’s Chrysler & Fiat accounts.
Director of Marketing and Account Development
Detroit, Vereinigte Staaten von Amerika
February 2008 - January 2011 (2 Jahre 11 Monate)
Strategically drive and manage all Agency marketing and new business acquisition initiatives.
Chevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
SVP, Group Mgt Supervisor - National Advertising
Detroit, Vereinigte Staaten von Amerika
August 2005 - January 2008 (2 Jahre 5 Monate)
Managed all advertising and marketing communications for Chevrolet Brand, Car and SUVs including the launches of the 2007 Tahoe, 2007 Suburban, 2008 Alternative Fuels and the 2008 Malibu.
Chevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
SVP, Group Management Supervisor - Regional Advertising
Detroit, Vereinigte Staaten von Amerika
March 2004 - August 2005 (1 Jahr 5 Monate)
Oversaw the development of advertising / marketing communications for 164 Local Marketing Groups representing 4,200 Chevrolet dealers.
Chevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
SVP, Management Supervisor
Detroit, Vereinigte Staaten von Amerika
September 2000 - February 2004 (3 Jahre 5 Monate)
From April 2002 through February 2004 I managed all facets of brand program execution including strategic development, implementation and measurement for Chevy Tahoe and Suburban full-size sport utility vehicles.
From September 2000 through March 2002, I managed and implemented Chevrolet’s sponsorship of the 2002 Salt Lake Olympic Games and Olympic Torch Relay, leading a team of 118 tour employees for 84 days, across 46 States, traveling over 13,500 miles from Atlanta, GA to Salt Lake City, UT.
From September 2000 through March 2002, I managed and implemented Chevrolet’s sponsorship of the 2002 Salt Lake Olympic Games and Olympic Torch Relay, leading a team of 118 tour employees for 84 days, across 46 States, traveling over 13,500 miles from Atlanta, GA to Salt Lake City, UT.
Chevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
P, Management Supervisor - National Advertising
Detroit, Vereinigte Staaten von Amerika
March 1999 - August 2000 (1 Jahr 5 Monate)
Responsible for strategic development and tactical implementation for Chevy S-10 Pickup, including launch of “Survival Pak” integrated marketing communications program which led to a 27% increase in sales resulting in Chevy S-10 outselling Ford Ranger for the first time ever.
Chevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
Account Supervisor - Regional Marketing
Detroit, Vereinigte Staaten von Amerika
August 1997 - February 1999 (1 Jahr 6 Monate)
Responsible for advertising / communications for six of Chevrolet’s 14 Area Marketing Groups, totaling approximately 800 Chevrolet dealerships.
Chevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
Senior Account Executive - National Advertising
Detroit, Vereinigte Staaten von Amerika
December 1995 - July 1997 (1 Jahr 7 Monate)
Responsible for the planning, development and execution of consumer national advertising campaigns for the Chevrolet Car Brand, Geo Brand and the individual Geo nameplates.
Chevy Style Guide
- MARKE:
- Chevrolet
- AGENTUR:
- Campbell Ewald
Account Executive
Ross Roy Communications
July 1993 - December 1995 (2 Jahre 5 Monate)
Responsible for tactical execution of new product launches, consumer and dealer salesperson merchandising activities, event marketing tie-in promotions, dealer support programs and VIP demonstration drive programs.
Account Executive
Ross Roy
1993 - 1995 (2 Jahre)
Other
Doner
Detroit, Vereinigte Staaten von Amerika
Ausbildung
BA in Business Administration: Marketing Major; Political Science Minor; Economics Emphasis
1989 - 1993 (4 Jahre)
Activities and Societies: Phi Kappa Psi Fraternity, Miami University Dolibois European Center, Laws Hall & Associates, Resident Assistant
