Titel | Deep Blue |
Agentur | McCann Athens |
Kampagne | Deep Blue - Metro Newspaper |
Werbende | Metro International S.A. |
Marke | Metro Newspaper |
Posted | Mai 2005 |
Produkt | NOV. 27 - BUY NOTHING DAY |
Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
Slogan | Buy Nothing Day |
Story | Shopping trolleys thrown in the shallow waters of a bay or a lake. An agressive urge to consumers not to buy anything and thus commemorate the World Day Against HyperConsumerism. |
Philosophie | An illustrated manifesto urging everybody on that day to throw away their shopping cards and thus be rid of their consumer mania for a day. |
Problem | Celebrate (commemorate) the Day Against HyperConsumerism. |
Medientyp | Presse & Publikationen |
Markt | Griechenland |
Art Director | Popi Dimakou |
Etatdirektor | Yannis Goulios |
Creative Director | Anna Stilianaki |