Anuraag Trikha
Global Director- Brand Marketing Communications at Heineken, Amsterdam
The Hague, Niederlande
TitelRoad to the Final
Agentur
Kampagne Road to the Final
Werbende Heineken
Marke Heineken
Datum der ersten Ausstrahlung/Veröffentlichung 2013 / 4
Geschäftsbereich Bier, Cidre
Story As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.
'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare.
 
Medientyp Fernsehen & Kino
Länge
Soundtrack Kalinka
Executive Creative Director
Creative Director
Executive Creative Director
Creative Director
Art Director
Texter
Produktionsleitung
Agency Producer
Etatdirektor
Kundenbetreuer
Art Buyer
Regisseur
Direktor Fotografie
Produzent
Projektmanager
Executive Producer
Cutter
Tonstudio
Komponist
Produktionsfirma
Kolorist
Kolorist
3D-Grafiken
3D-Grafiken
3D-Grafiken
3D-Grafiken
3D-Grafiken
3D-Grafiken
3D-Grafiken
3D-Grafiken
Produktion
Produktion
Fotograf
Associate Post Producer
Planner
Connections Planner
Group Account Director
Global Brand Director
Global Manager
Communication Manager
Business Affairs
Assistant Editors
Assistant Editors
Music Supervisor
2D Lead
2D Artists
2D Artists
Bumper Director
2D Assistant
2D Assistant
2D Assistant
3D Lead
Nuke Artist
3D Rigger
Matte Painters
Matte Painters
Matte Painters
Matte painter

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