Titel | Road to the Final |
Agentur | Wieden + Kennedy Amsterdam |
Kampagne | Road to the Final |
Werbende | Heineken |
Marke | Heineken |
Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 4 |
Geschäftsbereich | Bier, Cidre |
Story | As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself. 'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare. |
Medientyp | Fernsehen & Kino |
Länge | |
Soundtrack | Kalinka |
Executive Creative Director | Mark Bernath |
Creative Director | Mark Bernath |
Executive Creative Director | Eric Quennoy |
Creative Director | Eric Quennoy |
Art Director | Craig Williams |
Texter | Zach Watkins |
Produktionsleitung | Erik Verheijen |
Agency Producer | Jaime Tan |
Etatdirektor | Clare Pickens |
Kundenbetreuer | Jorge Fesser |
Art Buyer | Andrew Koningen |
Regisseur | Fredrik Bond |
Direktor Fotografie | Roman Vasyanov |
Produzent | Alicia Richards |
Projektmanager | Jackie Barbour |
Executive Producer | Helen Kenny |
Cutter | Tim Thornton-Allan |
Tonstudio | Raja Sehgal |
Komponist | I. Larionov |
Produktionsfirma | Mad Planet |
Kolorist | Aubrey Woodiwiss |
Kolorist | Luke Morrison |
3D-Grafiken | James Mullholland |
3D-Grafiken | Nico Domarego |
3D-Grafiken | Ed Hicks |
3D-Grafiken | Dan Moore |
3D-Grafiken | Adam Darrah |
3D-Grafiken | Joakim Riedinger |
3D-Grafiken | Jacob Gonzales |
3D-Grafiken | Ciaran Moloney |
Produktion | Paul Schleicher |
Produktion | Luis Martin |
Fotograf | Christian Webber |
Associate Post Producer | Javier Perroud |
Planner | Nick Docherty |
Connections Planner | Richard Oldfield |
Group Account Director | Jordi Pont Gasau |
Global Brand Director | Cyril Chazat |
Global Manager | Anuraag Trikha |
Communication Manager | Agnieszka Gorecki |
Business Affairs | Michael Graves |
Assistant Editors | Phil Hignett |
Assistant Editors | Patrick Ryan |
Music Supervisor | Sam Morris |
2D Lead | Jay Bandlish |
2D Artists | James Pratt |
2D Artists | Zoe Cassey-Hayes |
Bumper Director | Nick Rutter |
2D Assistant | Siro Valente |
2D Assistant | Douglas Haynes |
2D Assistant | Andrew Curtis |
3D Lead | David Lawson |
Nuke Artist | Emma White |
3D Rigger | Andreas Greichen |
Matte Painters | Nathan McKenna |
Matte Painters | Kieran Belshaw |
Matte Painters | Jiyoung Lee |
Matte painter | Aurelien Ronceray |