Adrian Aspani
Filmproduzent/Produzent at Amautalab
Buenos Aires, Argentinien
TitelAndes Friends Recovery (Spanish)
Agentur
Kampagne Andes Friend Recovery (AFR)
Werbende AB Inbev
Marke Andes
Datum der ersten Ausstrahlung/Veröffentlichung 2010 / 10
Geschäftsbereich Bier, Cidre
Story How does it work?1.     Your friends go to a bar and sit at the Andes Friend Recovery table.2.    They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3.    Wherever you are you have to log in to the AFR page and use the webcam to map your face.4.    Then you appear at the bar, via the Andes Friend Recovery robot.
Philosophie Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR).
AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza.  The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The campaign was launched on traditional media; TV, OOH and Radio
Ergebnis The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends.
Medientyp Case Study
Kundenbetreuer
Kundenbetreuer
Agency Producer
Agency Producer
Agency Producer
Creative Teammitglied
Creative Teammitglied
Creative Director
Executive Creative Director
Executive Creative Director
Werbeleiter
Werbeleiter
Werbeleiter
Tonstudio
Produktionsfirma Pickle
Direktor Fotografie
Executive Producer
Regisseur
Regisseur Nico & Martin
Produktionsfirma
AFRecovery Installation Sake Integrated Company

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