Adrian Aspani
Filmproduzent/Produzent at Amautalab
Buenos Aires, Argentinien
TitelPresentation
Agentur
Kampagne Norte The Best Excuse Ever
Werbende AB Inbev
Marke Norte Beer
PostedJunI 2011
Geschäftsbereich Bier, Cidre
Philosophie Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever.
For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes.
The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major of Tucuman gave Norte the key of the city and they toasted together. 
Medientyp Fernsehen & Kino
Länge
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Texter
Agency Producer
Agency Producer
Agency Producer
Etatdirektor
Etatdirektor
Produktionsfirma
Regisseur Felipe & Pancho
Executive Producer
Direktor Fotografie

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