David Brada
Creative Director at DDB Praha
Praha 4, Tschechien
TitelGodfather Ketchup
Agentur
Kampagne Ordinary Things, Extraordinary Taste - Heinz
Werbende H.J. Heinz
Marke Heinz
PostedAugust 2006
Produkt Ketchup
Geschäftsbereich Mayonnaise, Ketchup, Senf
Slogan Ordinary Things, Extraordinary Taste
Story The tomato with Heinz ketchup label.
Philosophie The advertising focuses on the high quality and taste irresistibility of the Heinz ketchup. As the market was driven by rather low quality products we strongly concentrate on the communication of freshness and high quality ingredients which the Heinz ketchup is made of.
Problem Ketchup category in the Czech Republic was strongly driven by no name local producers. Their success result from the usage habits (i.e. ketchup was mainly used for warm dishes preparation as basis for sauces). Premium brand such as Heinz was perceived as high quality product, however, teh usage was extremelly low.
Medientyp Presse & Publikationen
Markt Tschechien, Slowakei
Creative Director
Art Director
Texter
Grafik-Designer
Fotograf

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's