Titel | Origami |
Agentur | Hakuhodo France |
Kampagne | Origami - Honda |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda |
Datum der ersten Ausstrahlung/Veröffentlichung | 2004 / 10 |
Produkt | Accord i-CDTI |
Geschäftsbereich | Autos |
Philosophie | Use the origami Japanese art (same origins as Honda) to show how carefully engine has been constructed in aluminium, the lightest metal. |
Problem | Honda had no diesel engine to fight on the European car market. After 5 years development, they created the i-ctdi engine. But how to launch this outstanding engine and show its advantages? |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Frankreich, Italien, Spanien |
Etatdirektor | jean pierre chaney |
Creative Director | Marc Desmazieres |
Creative Director | Minoru Fujii |
Agency Producer | Katia Verley |
Art Director | Dieter Gall |
Regisseur | Shinya Nakajima |