Titel | What We Do Next - This Generation |
Agentur | Saatchi & Saatchi |
Kampagne | What We Do Next |
Werbende | Deutsche Telekom AG |
Marke | Deutsche Telekom |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
Geschäftsbereich | Telekommunikation |
Story | The campaign breaks internationally in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. In the film (footage shot pre Covid-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security. |
Medientyp | Interaktiv |
Länge | |
Markt | Vereinigte Staaten von Amerika, Polen |
Soundtrack | ‘When the party’s over’ by Billie Eilish & Finneas Baird O'Connell |
Tonproduktion | Factory Studios |
Chief Brand Officer | Ulrich Klenke |
Vice President (VP) | Wolfgang Kampbartold |
Werbeleiter | Ayten Pekerman |
Werbeleiter | Maren Ruddat |
Werbeleiter | Daniel Jaeger |
Werbeleiter | Ralf Luelsdorf |
Werbeleiter | Kathleen Karrer |
Global Chief Creative Officer | Kate Stanners |
Chief Creative Officer | Guillermo Vega |
Executive Creative Director | Franki Goodwin |
Executive Creative Director | William John |
Texter | Mia Silverman |
Texter | Francesco Grandi |
Art Director | Mia Silverman |
Creative Producer | Nayab Malik |
Agency Producer | Jodie Sibson |
Agency Producer | Ally Dean |
Planungsleiter | Sam Wise |
Planning Partner | Mathieu Abet |
Senior Planner | Laura Pugh |
Direktor Kundenservice | Clare Shaw |
Business Leader | Anne Schlicht |
Etatdirektor | Terri Turner |
Kundenbetreuer | Cali Fish |
Design Lead | Talveer Uppal |
Designer | Nicholas Pires |
Fotograf | Vincent Haycock |
Produktionsfirma | Somesuch |
Produzent | Elly Camisa |
Executive Producer | Tash Tan |
PM | Max Harrison |
Kostüme | Larissa Bechtold |
Produktionsfirma | Somesuch LA |
Herstellungsleiter | Youree Henley |
Produktionsdesigner | Chris Jones |
Produktionsfirma | Papaya Films |
Herstellungsleiter | Marta Spychalska |
Produktionsdesigner | Paulina Szpila |
Regisseur | Vincent Haycock |
Direktor Fotografie | Mátyás Erdély |
Sounddesigner | Dan Beckwith |
Post-Produktion | ETC |
Produzent Post-Produktion | Jon Purton |
Kolorist | Luke Morrison |
Post-Produktion | Prodigious UK |
Produzent Post-Produktion | Libby Orrett |
Cutter | Ben Matthews |
Ton | Michael Powell |
Talent Management | Thorsten König |
Talent Management | Miracle Music |
Talent | Billie Eilish |
Talent Manager | Danny Rukasin |
Talent Manager | Laura Ramsay |
Talent Manager | Brandon Goodman |
Talent Creative Direction | Michelle An |
Talent Creative Direction | Chelsea Dodson |
Hair | Tammy Yi |
Make-Up Artist | Rob Rumsey |
Wardrobe Stylist | Samantha Burkhart |
Stylist Assistant | Damien Lloyd Regalado |
Influencer Management | Pulse Advertising |
Kampagnenmanager | Daniela Kühr |
Kundenbetreuer | Julia Ulatowska |
Senior Key Account Manager | Natalia Marcinkowska |
Kampagnenmanager | Rona Schulz |
Senior Key Account Manager | Geraldine Ladewig |
PR Agency | Proud Robinson + Partners |
PR Business Director | Lucy Boyd |
PR Account Manager | Lara Mcwilliam |
PR Senior Account Manager | Joe Connolly |
PR Junior Strategist | Rebecca Ritchie |
PR Account Executive | Cynthia Gilbert |