| Titel | The Badgers |
| Agentur | AMV BBDO |
| Kampagne | The Badgers |
| Werbende | Royal Society for the Prevention of Cruelty to Animals International |
| Marke | RSPCA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2006 / 1 |
| Geschäftsbereich | Tierrechte |
| Problem | The ads purpose was to generate a groundswell of feeling amongst opinion formers and the public to put pressure on the government not to sanction a badger cull prematurely. Instead encourage them to look into alternative measures to present the spread of bovine TB. |
| Medientyp | Zeitungsanzeige |
| Markt | Großbritannien |
| Texter | Mark Fairbanks |
| Art Director | Steve Davies |
| Media Planner | Mark Swansborough |
| Etat-Planer | Matt Walters |